No, really, it is.
I’m at my location so frequently that on any given day, I can tell you what the barista with the pretty beret had for breakfast. And it was something vegan.
Okay, I need a life; that’s a problem. But the real problem is, that despite how much I adore this store and its organic, healthy offerings that are so critical to keeping my body “clean” and offering you guys good, clean recipes, this non-stop rendezvous with Whole Foods is a major problem for my paycheck.
So I nearly fell off my chair when I stumbled across this Glamour article explaining that Whole Foods is launching a new chain of stores with more affordable products next month, with the first location to pop up in Silverlake area in LA on May 25th. The store will be called 365 by Whole Foods Market, and although the shopping experience will differ from what we currently know of Whole Foods, company President Jeff Turnas assures that the quality won’t.
Here’s what you’ll see (or won’t):
- less employees (bye-bye fishmonger; the one by me is pretty cute)
- no printed signs (environment-friendly!)
- electronic pricing (because there’s no more printed signs)
- originally more expensive products made exclusively for for the 365 store (that $30 EVOO is now $10 for 365)
- iPad ordering for prepared foods with a pick-up window (could this be cuter?)
- digital coupons through an app (Whole Foods already offers this but I’m assuming this will be specific to 365 stores)
Anywho, 365 stores will soon reach Portland, Oregon and Bellevue, Washington, with 10 stores expected to open in 2017. So stay tuned. And, Whole Foods, if you’re reading this, please come to the NY area soon.