Athos, the next-generation fitness apparel and wearable technology company, has announced a massive $33.5 million Series C round of funding led by Social Capital. As a backdrop, the company raised $3.5 million in November 2013 and $12.2 million in August 2013.
Athos seeks to provide the world’s first ”smart fitness apparel” and claims to have a one-of-a-kind product that competes with the likes of Nike and Under Armour. Athos purports to help people get the results they want.
Athos' clothing measures muscle performance using EMG (electromyography) as well as heart rate and acceleration. Its next product versions are said to be even more comfortable and fashionable.
Athos seeks to provide the world’s first ”smart fitness apparel” and claims to have a one-of-a-kind product that competes with the likes of Nike and Under Armour. Athos purports to help people get the results they want.
Athos' clothing measures muscle performance using EMG (electromyography) as well as heart rate and acceleration. Its next product versions are said to be even more comfortable and fashionable.
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